28 Days of Media Slides

An Industry in Upheaval

Last month, I tried a little experiment on X/Twitter: each day, for 28 days, I posted a slide or two about the media business.

Most of these are pulled from long-form posts on The Mediator, but some are new or updated. Some are data-centric, some conceptual; most are proprietary analyses, some aren’t—but collectively they tell a story about the current and evolving state of media, especially the video business.

Overall, they show an industry in upheaval, particularly for traditional media:

• Time spent with media is stagnating, putting a cap on growth

• Attention is fragmenting as corporate media loses share to creator media

• Technology is disintermediating traditional intermediaries, shifting bargaining power to the top creatives and creators

• Platforms with massive scale and different profit motives are increasingly dominating the media business

• The distribution of popularity is becoming more power-law like, making the business riskier

• And all this is a lagging indicator of the last disruption—falling barriers to distribution (the internet)—while another disruption is looming—falling barriers to creation (GenAI)
  

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All the slides are pasted below or can be found here.