Great post. I probably take slight issue with the characterisation that “we” the establishment are a bit sniffy toward the creator community. I think we rather look toward it with envy. The envy born from the creative freedom and lack of barriers to entry. When the internet was conceived by Tim his vision was for democratisation of content IP writing etc now the internet is owned by big players, manipulation by agents on all sides is rife and algorithms have become the new gate keepers. And the creator community is becoming owned and controlled in the same way. So the platforms used by the creators are used just as much by the establishment a video clip from one of my shows featuring the sacred Rihanna is still up there in terms of views. Every production has a digital strategy. So do I see the two entities as warring factions, no and I certainly don’t treat it or any new creators with any lack of respect. I look to them for inspiration!
When self publishing hit all I heard was that's it for the bookstores. This all came in with the internet blowing up. I saw the books on the street sold by vendors. Excited I bought a lot. And they WERE ALL TERRIBLE. No grammar checks, no syntax check. Nothing was checked. The hype was all based on "I didn't need Barnes and noble or Simon and Shuster." Ok fine. But that's not going to get me to give you my time and money.
Currently there's a boatload of wannabe The Wire’s all over YouTube. Not one of them has blown up to any significance.
When you watch it you see why. Five seasons of inaudible dialogue. Bad acting. Bad lighting. And there are multiple seasons.
So if this is a store you don't clean up aisles and don't organize the products?
But I should buy from you because you aren't a big box? I’m not shocked at this people like mediocrity. At one point the American consumer bought a "pet rock."
For all those years in the 80's those infomercials as sloppy as they were had an audience and then they went away.
I haven't heard much of the self publishing world. I think one book got turned into a drop it void that is in the end summer film releases into B and C list theaters for two weeks and then it's banished forever.
Last most artists are drawn to the art outside of the tech. If you needed the tech to drop the barriers or make the ease of use so simple a five year or 80 year can engage then how much do you REALLY want this?
Artists are curious by nature. Obsessive with it. We will use what’s available at that time. Not when the barriers of entry have been lowered.
Five years ago everyone in New York and a drone and dji jib. I see none of them on that level. When I first bought a camera and had an editing system I realized I needed “something” to shoot. Sunsets and the subway get boring and don’t tell a story.
Let's face it most people just want to record themselves sitting at their computer throwing crap at the web and see what sticks, this is better known as ranting. Bunch of mostly young people doing some way to early version of get off my lawn. (Why do I need to know this actress needs to shut or not date this actor is beyond me).
This means you are beholden to the algorithm, when it says jump you have to say how high?
I have no doubt this will exist but I don’t see it as taking over. I don’t consume anything now at 48 the way I did at 23. Not sure why we use that as a gauge.
If curiosity drives the artists what drives these creatives? (And don’t answer with cold technicalities).
…one thing i see severely missing in all this is the implications on search and discovery…the glut of content firehose will make it increasingly difficult for us to find things we want…as is i have no way to turn off ai content on youtube…i think there is a string business play in helping “gracenote” better the internet…beyond that another elephant that needs addressing is the $$$…if we are all creators and spending our time creating why will advertisers want to spend on out consumption…ads could enter the tool space perhaps?…as they have started to in gmail etc. …but at a certain point no matter how easy it is to create and play we need to get paid to do it for a “living”…how can content sustain an economy where creators outpace consumers?…
Great post. I probably take slight issue with the characterisation that “we” the establishment are a bit sniffy toward the creator community. I think we rather look toward it with envy. The envy born from the creative freedom and lack of barriers to entry. When the internet was conceived by Tim his vision was for democratisation of content IP writing etc now the internet is owned by big players, manipulation by agents on all sides is rife and algorithms have become the new gate keepers. And the creator community is becoming owned and controlled in the same way. So the platforms used by the creators are used just as much by the establishment a video clip from one of my shows featuring the sacred Rihanna is still up there in terms of views. Every production has a digital strategy. So do I see the two entities as warring factions, no and I certainly don’t treat it or any new creators with any lack of respect. I look to them for inspiration!
When self publishing hit all I heard was that's it for the bookstores. This all came in with the internet blowing up. I saw the books on the street sold by vendors. Excited I bought a lot. And they WERE ALL TERRIBLE. No grammar checks, no syntax check. Nothing was checked. The hype was all based on "I didn't need Barnes and noble or Simon and Shuster." Ok fine. But that's not going to get me to give you my time and money.
Currently there's a boatload of wannabe The Wire’s all over YouTube. Not one of them has blown up to any significance.
When you watch it you see why. Five seasons of inaudible dialogue. Bad acting. Bad lighting. And there are multiple seasons.
So if this is a store you don't clean up aisles and don't organize the products?
But I should buy from you because you aren't a big box? I’m not shocked at this people like mediocrity. At one point the American consumer bought a "pet rock."
For all those years in the 80's those infomercials as sloppy as they were had an audience and then they went away.
I haven't heard much of the self publishing world. I think one book got turned into a drop it void that is in the end summer film releases into B and C list theaters for two weeks and then it's banished forever.
Last most artists are drawn to the art outside of the tech. If you needed the tech to drop the barriers or make the ease of use so simple a five year or 80 year can engage then how much do you REALLY want this?
Artists are curious by nature. Obsessive with it. We will use what’s available at that time. Not when the barriers of entry have been lowered.
Five years ago everyone in New York and a drone and dji jib. I see none of them on that level. When I first bought a camera and had an editing system I realized I needed “something” to shoot. Sunsets and the subway get boring and don’t tell a story.
Let's face it most people just want to record themselves sitting at their computer throwing crap at the web and see what sticks, this is better known as ranting. Bunch of mostly young people doing some way to early version of get off my lawn. (Why do I need to know this actress needs to shut or not date this actor is beyond me).
This means you are beholden to the algorithm, when it says jump you have to say how high?
I have no doubt this will exist but I don’t see it as taking over. I don’t consume anything now at 48 the way I did at 23. Not sure why we use that as a gauge.
If curiosity drives the artists what drives these creatives? (And don’t answer with cold technicalities).
…one thing i see severely missing in all this is the implications on search and discovery…the glut of content firehose will make it increasingly difficult for us to find things we want…as is i have no way to turn off ai content on youtube…i think there is a string business play in helping “gracenote” better the internet…beyond that another elephant that needs addressing is the $$$…if we are all creators and spending our time creating why will advertisers want to spend on out consumption…ads could enter the tool space perhaps?…as they have started to in gmail etc. …but at a certain point no matter how easy it is to create and play we need to get paid to do it for a “living”…how can content sustain an economy where creators outpace consumers?…