Awesome piece! Minor edit: Pika can generate videos up to 15sec (not 3), 3sec is the length of the initial generation which you can extend. Runway works pretty much the same way, 18sec is the max. duration, the initial length is 4sec.
Great stuff, and here's why I think it will be even faster than you think - time. According to recent studies, we already spend over 11 hours a day consuming media. As AI video seeps into our diet, it will nudge out traditional and creator-led videos. The pie is no longer expanding!
This is the first good ai Substack Ive found on here
Awesome piece! Minor edit: Pika can generate videos up to 15sec (not 3), 3sec is the length of the initial generation which you can extend. Runway works pretty much the same way, 18sec is the max. duration, the initial length is 4sec.
Thanks for the correction Nonie!
Great stuff, and here's why I think it will be even faster than you think - time. According to recent studies, we already spend over 11 hours a day consuming media. As AI video seeps into our diet, it will nudge out traditional and creator-led videos. The pie is no longer expanding!
Yes, completely. The data I've seen says 13 hours per day, 60% of waking hours, and as you say, it's no longer growing. I show that here: https://dougshapiro.substack.com/p/the-years-ahead-in-media-part-1
13 hours! Probably heard it from you first :-)