Is It Slop If People Watch It?

More to the Point: Does it Matter?

Oct 13 • 

Doug Shapiro

16

Fan Surplus, HYBE, and the Science of Fandom

Why the Future of Media is Selling More to Fewer

Oct 11 • 

Doug Shapiro

15

Infinite Content: Chapter 8

Case Studies in Media Disruption: Music, Print, Gaming, and Film/TV

Oct 7 • 

Doug Shapiro

13

September 2025

What If All Media is Marketing? (No Paywall)

The Logical Conclusion of Plummeting Creation Costs

Sep 19 • 

Doug Shapiro

72

19

Infinite Content: Chapter 7

Concentration: The Platform and The Power Law

Sep 14 • 

Doug Shapiro

6

What If All Media is Marketing?

The Logical Conclusion of Plummeting Creation Costs

Sep 5 • 

Doug Shapiro

46

12

Infinite Content: Chapter 6

Globalization and the Waning Soft Power of the U.S.

Sep 1 • 

Doug Shapiro

7

August 2025

Infinite Content: Chapter 5

Disintermediation and the Rise of the “Creator”

Aug 15 • 

Doug Shapiro

8

The Advertising Barbell

Trust or Outcomes and Not Much In Between

Aug 11 • 

Doug Shapiro

16

July 2025

Infinite Content: Chapter 4

Stagnation, Fragmentation and Deflation: The Cost of Free Distribution

Jul 30 • 

Doug Shapiro

7

Power Laws in Culture, Revisited

An Inconvenient Truth

Jul 27 • 

Doug Shapiro

26

2

Infinite Content: Chapter 3

The Internet Did It: The Last Great Disruption of Media

Jul 15 • 

Doug Shapiro

13