Very Interesting piece thank you. I'm wondering how these new GenAI studios will monetize. Right now if you're a creator, YT monetization is clearly not enough, but you have other business models, mostly branded, to add $. But how about these GenAI studios? They probably won't be attractive to brands (there are not incarnated, no direct relationship with communities). So how will they sustain their work if platform monetization is still not enough for them? Community based monetization: subscription? tips? This will be only for the happy few probably.
I'm wondering what if they can't find a significant revenue stream like the creators did with branded content, what will happen will we see such an influx of new content like what we saw with creators/influencers?
Outstanding piece. Probably the most interesting and insightful thing I've read all year. Echoing Ryan, incredibly interesting to see it laid out like this. Thank you for sharing this fantastic analysis and insight. I work in the Podcasting industry, so deeply understanding the meta trends and using this to extrapolate and explore what sorts of parallels could play out in our space is so valuable. Thank you.
Very Interesting piece thank you. I'm wondering how these new GenAI studios will monetize. Right now if you're a creator, YT monetization is clearly not enough, but you have other business models, mostly branded, to add $. But how about these GenAI studios? They probably won't be attractive to brands (there are not incarnated, no direct relationship with communities). So how will they sustain their work if platform monetization is still not enough for them? Community based monetization: subscription? tips? This will be only for the happy few probably.
I'm wondering what if they can't find a significant revenue stream like the creators did with branded content, what will happen will we see such an influx of new content like what we saw with creators/influencers?
let's see!
Thanks Michael, I agree this is a big open question. I think you're right that it will be a power law distribution of success (https://dougshapiro.substack.com/p/power-laws-in-culture). You might be interested in the piece I wrote about Invisible Universe, which may be a good indication of the future state business model (https://dougshapiro.substack.com/p/invisible-universe-and-the-future-state-of-video)
Outstanding piece. Probably the most interesting and insightful thing I've read all year. Echoing Ryan, incredibly interesting to see it laid out like this. Thank you for sharing this fantastic analysis and insight. I work in the Podcasting industry, so deeply understanding the meta trends and using this to extrapolate and explore what sorts of parallels could play out in our space is so valuable. Thank you.
Thanks for the comment Chris, and glad you found it helpful!
Excellent piece. The trends you describe are becoming very obvious in gaming—fascinating to see it laid out so clearly here.
Thanks Ryan!