Media Economics

Computable Meaning and Computable Information

Deriving the Profound Importance of GenAI for Media, From First Principles

3 hrs ago • Doug Shapiro

My Keynote at the Television Academy

The Next Great Disruption of Media - and What to Do About It

Apr 12 • Doug Shapiro

What If AI Becomes the New Discovery Layer?

It's Not Just About Creation, But Coordination

Mar 9 • Doug Shapiro

How Math Broke Media

The Underlying Logic of Media Will Change in Every Conceivable Way

Nov 25, 2025 • Doug Shapiro

Fan Surplus, HYBE, and the Science of Fandom

Why the Future of Media is Selling More to Fewer

Oct 11, 2025 • Doug Shapiro

What If All Media is Marketing? (No Paywall)

The Logical Conclusion of Plummeting Creation Costs

Sep 19, 2025 • Doug Shapiro

What If All Media is Marketing?

The Logical Conclusion of Plummeting Creation Costs

Sep 5, 2025 • Doug Shapiro

The Advertising Barbell

Trust or Outcomes and Not Much In Between

Aug 11, 2025 • Doug Shapiro

Trust is the New Oil

From the Attention Economy to the Action Economy

Jun 23, 2025 • Doug Shapiro

My Keynote at AI on the Lot

The Next Great Disruption of Media

Jun 20, 2025 • Doug Shapiro

Price Deflation in Media

A Stubbornly Persistent Consequence of Disruption

Apr 18, 2025 • Doug Shapiro

Why Hollywood Talent Will Embrace AI

Precedent, Increasing Creative Control, and Hollywood's Woes

Mar 25, 2025 • Doug Shapiro

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